{
 "id": "bill-rosenberg",
 "type": "person",
 "names": {
  "name": "Bill Rosenberg",
  "aliases": [
   "William Rosenberg"
  ],
  "said": "Worked out what people bought and sold them only that."
 },
 "region": [
  "new-england"
 ],
 "facets": {
  "role": "founder",
  "state": "MA"
 },
 "text": {
  "what": "Opened the Open Kettle in Quincy, Massachusetts in 1948 and renamed it Dunkin' Donuts in 1950.",
  "story": "Rosenberg had been selling food to factories and construction sites, and found donuts and coffee were the two things people bought. He built the shop around the pair, introduced a logo in 1953 and the mascot Dunkie in 1954, and started selling franchises in 1955. Johnny Spartos, one of the men running the Quincy shop, talked him into a donut with a handle, made for dunking. His son Bob became chief executive in 1963 at 25, the year the hundredth shop opened.",
  "today": "Dunkin' dropped Donuts from its name in 2019 and kept selling them."
 },
 "kin": [
  {
   "to": "dunkin",
   "as": "The company.",
   "rel": "org"
  },
  {
   "to": "dunkin-country",
   "as": "The region it shaped.",
   "rel": "style"
  },
  {
   "to": "the-pot-of-coffee",
   "as": "The other half of what he sold.",
   "rel": "dish"
  }
 ],
 "sources": [
  "s:wp-dunkin-donuts"
 ],
 "provenance": {
  "default": {
   "tier": "cited",
   "source": "s:wp-dunkin-donuts"
  },
  "fields": {
   "names.said": {
    "tier": "tradition"
   }
  }
 },
 "schema": 1,
 "confidence": "high",
 "updated": "2026-09-16",
 "blurb": "Opened the Open Kettle in Quincy, Massachusetts in 1948 and renamed it Dunkin' Donuts in 1950.",
 "region_terms": [
  {
   "key": "new-england",
   "name": "New England",
   "state": null,
   "note": "cider donuts at the orchard, and the chain that started in Quincy"
  }
 ],
 "kin_out": [
  {
   "to": "dunkin",
   "type": "org",
   "name": "Dunkin'",
   "as": "The company.",
   "rel": "org"
  },
  {
   "to": "dunkin-country",
   "type": "style",
   "name": "Dunkin' country",
   "as": "The region it shaped.",
   "rel": "style"
  },
  {
   "to": "the-pot-of-coffee",
   "type": "dish",
   "name": "The pot of coffee",
   "as": "The other half of what he sold.",
   "rel": "dish"
  }
 ],
 "source_list": [
  {
   "id": "s:wp-dunkin-donuts",
   "kind": "web",
   "title": "Dunkin' Donuts — Wikipedia",
   "publisher": "Wikipedia",
   "url": "https://en.wikipedia.org/wiki/Dunkin%27_Donuts",
   "accessed": "2026-09-16",
   "license": "CC BY-SA 4.0"
  }
 ],
 "tiers": {
  "text.what": {
   "tier": "cited",
   "source": "s:wp-dunkin-donuts"
  },
  "text.story": {
   "tier": "cited",
   "source": "s:wp-dunkin-donuts"
  },
  "text.today": {
   "tier": "cited",
   "source": "s:wp-dunkin-donuts"
  }
 },
 "primary_image": null,
 "tag_facts": [],
 "recognition_facts": [],
 "acclaim": 0,
 "kin_in": [
  {
   "from": "dunkin-country",
   "type": "style",
   "name": "Dunkin' country",
   "as": "Sold coffee to factories, then sold the idea.",
   "rel": "person"
  },
  {
   "from": "the-pot-of-coffee",
   "type": "dish",
   "name": "The pot of coffee",
   "as": "Found the pairing selling to factories.",
   "rel": "person"
  },
  {
   "from": "dunkin",
   "type": "org",
   "name": "Dunkin'",
   "as": "Who built it.",
   "rel": "person"
  }
 ]
}