{
 "id": "novelty-donut-shop",
 "type": "style",
 "names": {
  "name": "The novelty shop",
  "aliases": [
   "concept donut shop",
   "the topping arms race"
  ],
  "said": "Bacon on a maple bar was a joke once."
 },
 "region": [
  "pacific-northwest",
  "us"
 ],
 "facets": {
  "dough": "yeast",
  "counter": "donuts-only"
 },
 "text": {
  "what": "A shop that competes on invention: unusual toppings, themed rooms, names that are jokes, and a queue that photographs its order.",
  "story": "Voodoo Doughnut opened in Portland in May 2003, night-only until 2006, with a logo carrying Baron Samedi. Psycho Donuts opened in Campbell, California in March 2009 with a straitjacket on the wall and donuts named after mental-health conditions, which has drawn objection. Doughnut Plant, from 1994, took the opposite route: invention aimed at pastry rather than at spectacle.\n\n*Inference —* the novelty shop's real product is a photograph, which is why it prices above a strip-mall counter and why it ages faster.",
  "today": "The form spread nationally in the 2010s and the strip-mall shops largely ignored it."
 },
 "kin": [
  {
   "to": "voodoo-doughnut",
   "as": "The best-known one.",
   "rel": "place"
  },
  {
   "to": "psycho-donuts",
   "as": "The most argued-over one.",
   "rel": "place"
  },
  {
   "to": "doughnut-plant",
   "as": "Invention without the costume.",
   "rel": "place"
  },
  {
   "to": "the-price-of-a-dozen",
   "as": "Where it sits on price.",
   "rel": "story"
  }
 ],
 "sources": [
  "s:wp-voodoo-doughnut",
  "s:wp-psycho-donuts",
  "s:wp-doughnut-plant"
 ],
 "provenance": {
  "default": {
   "tier": "cited",
   "source": "s:wp-voodoo-doughnut"
  },
  "fields": {
   "names.said": {
    "tier": "tradition"
   },
   "text.today": {
    "tier": "inference"
   }
  }
 },
 "schema": 1,
 "confidence": "high",
 "updated": "2026-09-16",
 "blurb": "A shop that competes on invention: unusual toppings, themed rooms, names that are jokes, and a queue that photographs its order.",
 "region_terms": [
  {
   "key": "pacific-northwest",
   "name": "The Pacific Northwest",
   "state": null,
   "note": "Portland, Seattle"
  },
  {
   "key": "us",
   "name": "The United States",
   "state": null,
   "note": "use when a node belongs to the whole country"
  }
 ],
 "kin_out": [
  {
   "to": "voodoo-doughnut",
   "type": "place",
   "name": "Voodoo Doughnut",
   "as": "The best-known one.",
   "rel": "place"
  },
  {
   "to": "psycho-donuts",
   "type": "place",
   "name": "Psycho Donuts",
   "as": "The most argued-over one.",
   "rel": "place"
  },
  {
   "to": "doughnut-plant",
   "type": "place",
   "name": "Doughnut Plant",
   "as": "Invention without the costume.",
   "rel": "place"
  },
  {
   "to": "the-price-of-a-dozen",
   "type": "story",
   "name": "The price of a dozen",
   "as": "Where it sits on price.",
   "rel": "story"
  }
 ],
 "source_list": [
  {
   "id": "s:wp-voodoo-doughnut",
   "kind": "web",
   "title": "Voodoo Doughnut — Wikipedia",
   "publisher": "Wikipedia",
   "url": "https://en.wikipedia.org/wiki/Voodoo_Doughnut",
   "accessed": "2026-09-16",
   "license": "CC BY-SA 4.0"
  },
  {
   "id": "s:wp-psycho-donuts",
   "kind": "web",
   "title": "Psycho Donuts — Wikipedia",
   "publisher": "Wikipedia",
   "url": "https://en.wikipedia.org/wiki/Psycho_Donuts",
   "accessed": "2026-09-16",
   "license": "CC BY-SA 4.0"
  },
  {
   "id": "s:wp-doughnut-plant",
   "kind": "web",
   "title": "Doughnut Plant — Wikipedia",
   "publisher": "Wikipedia",
   "url": "https://en.wikipedia.org/wiki/Doughnut_Plant",
   "accessed": "2026-09-16",
   "license": "CC BY-SA 4.0"
  }
 ],
 "tiers": {
  "text.what": {
   "tier": "cited",
   "source": "s:wp-voodoo-doughnut"
  },
  "text.story": {
   "tier": "cited",
   "source": "s:wp-voodoo-doughnut"
  },
  "text.today": {
   "tier": "inference"
  }
 },
 "primary_image": null,
 "tag_facts": [],
 "recognition_facts": [],
 "acclaim": 0,
 "kin_in": [
  {
   "from": "psycho-donuts",
   "type": "place",
   "name": "Psycho Donuts",
   "as": "The register it works in.",
   "rel": "style"
  }
 ]
}