Carolina Barbecue

a dishDuke's mayonnaise

also: Duke's · Duke's Mayonnaise

Said as the brand, not the ingredient: a Carolina cook asks for Duke's the way another asks for mayonnaise.

A bottled mayonnaise made in Mauldin, South Carolina, outside Greenville: egg yolks, oil and cider vinegar, with more yolk than most brands and no added sugar, which is where the tang comes from that the company sells it on. In the Carolinas it is the jar a white slaw, a potato salad, a deviled egg, a pimento cheese and a tomato sandwich are made with, and it is the third-largest mayonnaise brand in the United States, behind Hellmann's and Kraft, after a long stretch when it was sold mostly in the South.

Root. the founder's married surname: Eugenia Thomas Slade Duke of Greenville, South Carolina, who put her own name on the sandwiches she sold from 1917
First seen. 1917 for the sandwiches; about 1923 for the bottled mayonnaise (Wikipedia)
No connection to Duke University, to Dukes Bar-B-Que of Orangeburg, or to the Duke family of Durham tobacco. Cited · wp-dukes-mayonnaise

The story Cited · wp-dukes-mayonnaise

Eugenia Thomas Slade Duke was born in Columbus, Georgia in October 1881, married Harry Cuthbert Duke at eighteen and moved to Greenville. In August 1917 she and her daughter Martha began selling sandwiches at Army canteens run by the YMCA, to bring money into the family; the soldiers at Camp Sevier, a National Guard training camp nearby, and her other customers kept asking about the mayonnaise, and by about 1923 she was bottling it on its own. She spoke at the Mayonnaise Manufacturers' Convention in Boston in November 1928. Demand outran her, and in 1929 she sold the business to the C. F. Sauer Company of Richmond, Virginia, where it became the flagship product; she followed Martha to California and opened the Duchess Sandwich Company and a catering company there. She worked for the passage of the Nineteenth Amendment, which gave women the vote. She died in 1968. The South Carolina legislature marked the brand's centenary in 2017. Falfurrias Capital Partners bought C. F. Sauer and the brand in 2019 and sold Sauer Brands, Duke's with it, to Advent International in 2025.

How it is done Cited · wp-dukes-mayonnaise

It is bought, not made, and the household use is as a binder: folded into shredded cabbage for a white slaw, into diced boiled potato and egg for potato salad, into mashed yolk for deviled eggs, into grated cheddar and pimento for pimento cheese. Made by hand, a mayonnaise is egg yolk with oil beaten in a drop at a time until it thickens, then faster, with vinegar or lemon juice and salt; mustard whisked into the yolk first makes it hold together more readily.

Today Cited · wp-dukes-mayonnaise

The plant is at Mauldin, southeast of Greenville, and was filmed for a How It's Made episode about mayonnaise in 2011. The brand is sold across the United States and in New Zealand, Australia and the Middle East, with Latin American sales announced in 2017.

Facts

coursecondiment
stylesEastern North Carolina barbecue, Pee Dee whole-hog barbecue, South Carolina mustard barbecue, Lexington-style barbecue
regionThe Carolinas, South Carolina, North Carolina, The American South
linksDuke's Mayonnaise — Wikipedia
confidencehigh · updated 2026-09-16

Recipes you may use

Public-domain cookbooks are printed here in full, spelling and all. Where a recipe is still in copyright, the page gives the ingredients — a list of what goes in is a fact — and links to the rest.

Basic Mayonnaise

Wikibooks Cookbook · read 16 September 2026 · source · CC BY-SA 4.0
1. In a large bowl, beat the egg yolk with a wire whisk for about a minute. 2. Then add the mustard, salt, and half the lemon juice. Whisk for another minute - the mixture should thicken very slightly. 3. Then, very slowly, add half the oil with one hand whilst whisking with the other. 4. Start drop by drop, incorporating each drop before adding the next, and build up to a trickle. 5. Keep going until the oil is whisked in. 6. Add the rest of the lemon juice, whisk to combine. 7. Add the rest of the oil in the same manner as before. 8. Keep going until all the oil is whisked in. 9. If desired, stir in flavourings such as crushed garlic, or use the mayonnaise as a base for other sauces.

Makes 1 cup (230 g).

How the jar's contents are made from scratch, if a cook wants to.

Sana Mayonnaise

Marion Cabell Tyree, editor · Housekeeping in Old Virginia · 1879 · p. 209 · source · Public domain
The yolks (raw) of two eggs. Stir in oil, a drop at a time, until it begins to thicken, and then pour it in slowly still, but in greater quantities, stirring continually. Add cayenne pepper, salt, and vinegar to the taste. If mustard is liked in the sauce, it must be mixed with the yolks of the eggs before dropping the oil. This sauce should be nearly as thick as soft butter. It makes a delicious dressing for lettuce, celery, cold poultry or game; and also for cold boiled fish or pickled salmon. — Mrs. E. P., Cin.

A hand-made mayonnaise in a Southern cookbook of 1879, forty years before Eugenia Duke began bottling hers: two raw yolks, oil beaten in a drop at a time, cayenne, salt and vinegar.

Mayonnaise Dressing (Without Oil)

Emma and William McKinney · Aunt Caroline's Dixieland Recipes · 1922 · p. 121 · source · Public domain
Mix together two tablespoonsful of flour, one teaspoonful of mustard, one teaspoonful of salt, one tablespoonful of sugar. Add this to two eggs well beaten, and lastly one cup of vinegar. Put on to cook in a double boiler and cook until thick, stirring frequently.

The cooked, oil-less kind — flour, egg, vinegar, sugar and mustard thickened over water — which is what many Southern kitchens meant by 'dressing' when oil was dear. Sweet, and close to what a boiled slaw dressing is.

Not to be confused with

Its kin

disheswhite slawthe jar the pale slaw of the east and of most of South Carolina is bound with.dishespotato saladthe dressing that makes a Carolina potato salad the mayonnaise kind.and of this page it says: the mayonnaise most Carolina kitchens bind it with.dishesred slawthe thing the Piedmont slaw is defined by leaving out.dishesbarbecue sandwichin the slaw on the meat, everywhere the slaw is white.stylesPee Dee whole-hog barbecuea South Carolina product, made outside Greenville since 1917.wordsfixinsnot a fixin itself, but in two of them.

Sources

Where it came from: Cited a source we name · Harvested pulled from an open dataset · Tradition what the tradition says, hedged · Inference this project's reasoning · Field somebody stood there. This record as JSON.

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