Amulet Atlas

placesEl Mercado de las BrujasEl Mercado de las Brujas

said mer-KA-do de las BROO-has

also: La Hechicería · The Witches' Market, La Paz

placeThe AndesBolivia

A run of stalls on Calle Linares in the El Rosario neighbourhood of La Paz, spilling into Jiménez, Santa Cruz and Illampu. Stock: medicinal plants, retama, amulets, talismans, powders, dried frogs, armadillos, and the sullus — dried llama foetuses — that are buried under the foundations of Bolivian houses as an offering to Pachamama.

cited

When

in trade now; recognised by the city in 2019 still carried cited

Periodmodern, on older ground
How the date is knownethnographic — somebody recorded it being used, on a date
NoteNo founding date is published in the sources read. The Alasitas fair beside it was moved to 24 January during the 1781 siege of La Paz, and the miniature-offering practice is traced to the pre-Columbian period.

Years are stored astronomically — 1 CE is 1, 1 BCE is 0, 500 BCE is −499 — and printed the way a reader says them. How these dates are made.

The story

The market's Spanish name was chosen to be recognisable to foreigners, which is a fact about naming rather than about what is sold. Most of the stallholders are Aymara women, the chifreras. The yatiri who work here are identifiable by their black hats and coca pouches, and the pouches hold amulets, talismans and powders sold for luck, beauty and fertility; they also read fortunes and take commissions for love work and for curses.

The year has a shape. October is the busiest month, because Pachamama offerings cluster there — sellers put roughly 60 per cent of the year's sales in that one month — and February, at Carnival, is the other peak.

One street over in the calendar sits Alasitas. From 24 January, for a month, La Paz holds a fair for Ekeko, the Aymara god of abundance, where people buy miniature versions of what they want — food, tools, a house, a car, a diploma — to give to somebody else, on the understanding that the full-sized version follows within the year. Men and, less often, women acting as shaman bless the miniatures; at midday on 24 January the Catholic Church blesses them too, at the cathedral. The name is Aymara for buy from me.

In 2019 the market was named Intangible Cultural Heritage of La Paz. Tradition holds — many of the rituals served here have been adapted to an urban setting, which the encyclopedia attributes to the long aftermath of colonisation rather than to tourism.

cited

Now

Trading, on published accounts. October and Carnival are the peaks. No day is marked open or closed below; stall hours are the sellers' own.

cited

Where

The BarkhorKhan el-KhaliliMerkatoMonastirakiVia San Gregorio ArmenoFushimi Inari-taishaSensō-jiMercado de SonoraThe Marrakesh soukThamelMana Whenua, Te PapaMercado de Brujas de GamarraQuiapo ChurchInsa-dongTha Phrachan amulet marketAkodessawa fetish marketThe Grand BazaarRoom 1: Enlightenment, the British MuseumThe amulet and charm cases, Pitt Rivers MuseumThe Lovett charms at Wellcome CollectionThe Egyptian galleries, the Metropolitan Museum of Art

Calle Linares, El Rosario, La Paz, La Paz Department · -16.5000, -68.1490 precision: town harvested

the coordinate published for the English Wikipedia article The Witches' Market and in Wikidata item Q7775306, queried 2026-09-16; it is given to three decimal places, so it fixes the quarter rather than the stalls

Opening days

Nobody has published days this project could read. That is not the same as closed.

What is on record about it

Recognised by

What this is near

carriesEkekothe god of abundance whose fair, Alasitas, runs from 24 January in the same streetscarriesIllathe Andean miniature that stands for the thing wanted — bought here, blessed, and given awaytraditionIlla practicethe tradition this market supplies, from the house offering to the miniaturepracticeFoundation depositthe practice the sullus are bought for: an offering under the foundations of a housematerialHerb and rootthe working stock of the stalls, retama among itparallelMercado de Brujas de Gamarrathe Lima market carrying the same foreign name, in a garment district rather than a tourist quarterparallelMercado de Sonorathe Mexico City counterpart, where the same pairing of plants and ritual goods fills two aislespracticeBuying one in a marketthe practice, with a calendar: 60 per cent of the year's trade in October

What names this one

Each in its own words, from its own page.

placeEkekothe La Paz market where he is sold year-round, not only in JanuaryplaceIlla practicethe market that supplies it year-round, with roughly 60 per cent of the year's trade falling in OctoberplaceBuying one in a marketthe practice with a published season — roughly 60 per cent of the year's trade in OctoberparallelMercado de Brujas de Gamarrathe La Paz market that shares this one's foreign name and sells to a different clienteleparallelMercado de Sonorathe La Paz counterpart, where the sellers are Aymara and the goods are Andean

Where this came from

Elsewhere

Record updated 2026-09-16. This record as JSON. Every field carries its own provenance; the tier chips above say which.

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